Lahari Music Back with a bang
Lahari Music was in quite active in the audio industry a few decades ago releasing most of the Telugu, Tamil & Kannada Titles which released like Roja, Gentleman, Pelli Sandadi, etc.
With music piracy looming around like a ghost and huge competition in the market, Lahari Music went dormant for a while not acquiring any audio rights for many years.
But now they are back with a huge vigor and with a bang.
Unexpected by many, Lahari Music got the rights of Mahesh Babu’s “1-Nenokkadine” beating competitors like Aditya Music, Sony Music and others by paying quite a fancy amount, if sources are to be believed the highest ever for the audio rights of a movie with music by Devi Sri Prasad. And the music is creating a furore in the market with the song “Aww Tuzo Mogh Korta” getting over 20Lakh views in a week on a single channel with
And now its learnt that the music rights of Allu Arjun’s “Race Gurram” has been acquired by Lahari Music for a fancy amount of Rs.60Lakh..