Producer Anil Pallala Interview
After watching Happy Ending, youll leave the theater with a smile: Producer Anil Pallala
Yash Puri, who made a mark with his performances in ZEE5s web film Alanti Sitralu, the comedy Cheppalani Undhi and the recently released epic drama Shaakuntalam is gearing up for the release of another film Happy Ending. This lighthearted coming of age tale, directed by Kowshik Bheemidi has god good buzz with the interesting promotional content. Apoorva Rao is cast as the female lead. Yogesh Kumar, Sanjay Reddy, Anil Pallala are bankrolling the film under Hamstech Films and Silly Monks Studios. In a recent interview, Producer Anil Pallala shared insights into the film.
Sillymonks is primarily a contentcreating company. We ventured into production with the movie 24 Kisses, which, while being a youthcentric film, carried a meaningful message. Similarly, Happy Ending is crafted to resonate with the youth while also being messageoriented. The film industry, often not recognized by external investors as a traditional industry, registers around 600 films annually, but only about 150 are widely known. The fate of the remaining 450 films, often produced by newcomers in the industry, is a major concern.
Without proper understanding, a film initially budgeted for one crore rupees can escalate to three crore, leading to financial issues even if the film succeeds. Each year, the industry faces a loss of about 400 to 500 crores due to new producers lack of awareness. Our company aims to bridge this gap, assisting these producers from production to release.
We attend national and international film festivals, study various aspects of filmmaking, distribution, and business, and have successfully distributed and promoted films like Maa Vintha Gaadha Vinuma and George Reddy. Happy Ending was completed within its planned budget. Were aware there wont be prerelease business for this film. With a new hero, we decided to rely on postrelease response. 24 Kisses didnt perform theatrically as expected but gained millions of views on YouTube and received a great response when dubbed in other languages. Each film has a different revenue model, and producers must plan accordingly for safety.
A compelling story is crucial for a films success. In Happy Ending, we believe we have a story with great potential. Weve taken calculated risks in production, ensuring that our promotional content is honest and doesnt mislead the audience about the films content. Similar to films like Vicky Donor and Oh My God 2, which tackle serious subjects amidst entertaining elements, Happy Ending also has layers and complexities. Audiences today are open to diverse content, and Happy Ending offers entertainment along with thoughtful themes.
One of the key aspects we focused on was extensive preproduction, especially since our team consisted mostly of newcomers. We spent nearly 9 months in preproduction for Happy Ending, meticulously planning each scene. This preparation allowed us to complete the films shooting in just 30 days.
Yash Puri, coming from a theater background, has delivered a compelling performance, showcasing a wide range of emotions. A strong performer like him has a bright future. Apoorva Rao, also from theater, has given an impressive performance. Our dedicated team made the shooting process smooth. Despite the twoyear journey with this film, our excitement remains unchanged. We believe Happy Ending will be wellreceived, with its technical excellence and the performances of the lead actors standing out. Viewers will leave with a smile, feeling their time was wellspent. We need the audiences support for our young talents. The film is set for a theatrical release through Asian Cinemas .
Currently, our company has no plans to delve into OTT. We have a team of writers developing scripts, and we will only proceed with content creation if these are satisfactory. This approach is mirrored in our film projects as well. Were collaborating with other production companies and are in postproduction for a lowbudget film with a new hero. More details will be shared soon.
Cast :
Ajay Ghosh, Vishnu, Jhansi, Anita Chaudhary, Harsh Roshan, Jiya Sharma, Vamsi Nekkanti, KMM Mani, Kamal Tumu, Shweta etc.
Technical team :
Music : Ravi Nidamarthi
Cinematography : Ashok Seepalli
Editor : Pradeep R Moram
Producers : Yogesh Kumar, Sanjay Reddy, Anil Pallala
Story – Direction : Kaushik Bhimidi
