Many actors have been seen making a moolah with multiple brand endorsements and now Allu Arjun has now gone a step further showing a good income source for crowd-pulled in the industry .

According to sources Allu Arjun was paid about a whopping Rs .1.3 crore for alloting for 30 seconds footage for a product in his upcoming flick ‘Iddammayilatho’ apart from the print media campaign .

Producer Bandla Ganesh will not be receiving any benefit from this deal as the offer was a result of Bunny’s growing popularity in Southern States.

Allu Arjun had cut down his renumeration for ‘ Iddarammayilatho ‘ a bit budget has suprassed the previous estimates and reason is Puri’s praising him as Producer ‘s actor at the launch . The ad deal has compensated the loss for the stylish hero and brought smiles to everyone associated with the movie .